Today, more than 4.5B people are online and the ad-supported internet has transformed every aspect of people’s lives with unprecedented access to information and tools. But the ad ecosystem is at a crossroads: people are demanding more privacy and control of their data, and regulators across the globe are focused on creating “rules of the road”, with some critics calling for a complete ban on targeted advertising. At Google, we believe that right now is the moment for our industry to invest in privacy-preserving technologies to set a foundation for a sustainable ad-supported ecosystem. That’s why we’re investing in more privacy tools for both people and businesses. The future of the internet depends on all of us. We must all earn people’s trust - building responsible, private advertising to secure a future for the ad-supported web that is safer for people, successful for publishers, and stronger for businesses.
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